The Future of Sports Viewing Changed by Technology: How Do You See It?
As new stars in the tennis world battle it out at the French Open, our style of sports viewing is rapidly changing. At the 2025 French Open, the match between Coco Gauff and Marie Bouzkova will be streamed for free around the world, allowing enjoyment from anywhere. If this trend continues, how will the future of sports viewing change?
1. Today’s News: What is Happening?
Source:
https://www.cnet.com/tech/services-and-software/french-open-2025-how-to-watch-stream-coco-gauff-vs-marie-bouzkova-from-anywhere-for-free/
Summary:
- The 2025 French Open will be streamed for free around the world.
- Attention is focused on the third-round match between Coco Gauff and Czech’s Marie Bouzkova.
- This streaming enables a new way to watch matches that transcends geographical restrictions.
2. Three ‘Structures’ Behind the Scene
① The ‘Structure’ of the Problems Happening Now
With the evolution of technology, the way sports are broadcast is changing. The shift from television broadcasts to internet streaming is significantly impacting viewer numbers and advertising revenue, prompting a rethinking of the industry’s revenue structure.
→ “Why is this issue happening now?” “What mechanisms have caused this?”
② How We Are ‘Connected’ to Our Lives
Watching sports is part of our daily entertainment. With the rise of internet streaming, it has become easy to enjoy matches on smartphones and tablets anywhere, making our lifestyles more flexible.
→ “How is this issue related to our entertainment consumption?”
③ Us as ‘Choosers’
We have the power to choose which platform we watch sports on. The increase in free streaming expands our options and facilitates access to information, but we need to consider the reliability of information and security.
→ “Should we wait for society to change? Or should we change our perspectives and actions?”
3. IF: What Would Happen If This Continues?
Hypothesis 1 (Neutral): A Future Where Online Viewing Becomes the Norm
The mainstream of sports viewing may shift online, leading to a decrease in fans attending stadiums. This could redefine the value of the live viewing experience. Ultimately, the integration of digital and real-world experiences will create diversity in how sports are enjoyed.
Hypothesis 2 (Optimistic): A Future Where Sports Streaming Advances Significantly
With advancements in streaming technology, more sports events will be streamed live. This will expand access to sports and increase fans among younger generations. The sports industry will build new business models and be revitalized economically.
Hypothesis 3 (Pessimistic): A Future Where Local Sports Culture is Lost
The increase of free streaming may dilute local viewing and regional sports culture. Particularly, support for local teams and community cohesion may weaken, changing the social role that sports play.
4. What Choices Do We Have Now?
Action Suggestions
- Participate in live viewing to support sports events.
- Choose reliable platforms to enjoy streaming.
- Actively engage in local sports communities.
Thinking Tips
- Embrace the benefits of technology while cherishing local sports culture.
- Try new viewing methods and determine what suits you best.
- Reflect on the social significance of sports and find ways to contribute to the future.
5. Work: What Would You Do?
- Would you choose free streaming or paid streaming?
- How would you engage with local sports events?
- How much would you invest in new viewing technologies?
6. Conclusion: Anticipating 10 Years Ahead and Making Choices Today
What kind of future have you envisioned? Please share your thoughts about the future of sports viewing on social media or in the comments. Let’s think about the future together and make choices today.
